MNOs must take more Control of the A2P messaging Market to Maximize its Potential

A2P iXTools

June 14, 2022

Steve Parrott outlines the importance of MNOs taking the power back in the A2P value chain.

Seizing back control of the value chain.

It’s not just about lost revenue or lost margin, but also about maintaining MNO’s relationship with their customers.



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