Campaign Management (Sparx)
TOMIA’s Sparx is a contextual interactive Marketing Campaign Platform that delivers personalized messages for targeted roamers at the desired time.
Personalization has become the cornerstone of marketing's future. The 'one-size-fits-all' approach no longer suffices as operators strive to understand customer behavior and effectively showcase their unique value propositions.See how we support these challenges
From Broadcasting to Narrowcast Communications
The Sparx service meets operators’ competitive pressure while providing their roamers with relevant valuable information.
Contextual analysis and personalized campaigns
Enabling operators to meet regulatory requirements, increase roaming revenues, strengthen customer satisfaction, and address the enterprise market.
- Supports all outbound and inbound campaigns in a multi-network environment.
- Interactive campaigns allow subscribers to opt-in/out of roaming packages.
- Dynamic segmentation based on subscribers’ profiles, location, usage, historical travels, etc.
- Simulation enables testing campaign logic and definitions before launch.
- Advanced data-driven intelligence and business analytics capabilities.
- Deployed on Cloud or on NFV architecture.
Extra Cost Savings in One Click
Steering On Demand allows operators and groups to respond quicker to market dynamics and gain granular control over roaming costs. Find out how much you could save.Calculate your business case
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