Mobile operators are under increasing pressure as roaming margins continue to shrink. While data consumption is rising, driven by VoLTE and 5G roaming, the average global retail roaming revenue per user is declining. This is primarily due to price erosion, Roam-Like-at-Home (RLAH) offers, travel bundles, and growing competition from alternative connectivity options like Travel eSIMs.

In response, operators are shifting their focus to the enterprise market as a strategic source of new revenue. With direct access to subscribers and established telecom infrastructure, they are well-positioned to deliver enterprise-grade services at scale.

Digitalization Accelerating

As technology advances, enterprise needs have grown far beyond traditional mobile services. Demand now includes tailored connectivity for IoT, both massive and mission-critical use cases, cloud-based solutions such as private networks, email, storage, and advanced communications like virtual numbers, A2P SMS, RCS business messaging, and more.

Application Programming Interfaces (APIs) are a cornerstone of modern digital business strategies. They allow companies to seamlessly integrate into broader digital ecosystems, including mobile apps, fostering greater agility, speed, and innovation. APIs simplify integration with partners, suppliers, and resellers, making B2B collaboration more scalable and efficient.

This opens a world of new revenue opportunities for mobile operators. By exposing key network capabilities, such as location data, identity verification, and mobility insights, operators can monetize their infrastructure and deliver value-added services to enterprise customers. Industry initiatives like the GSMA Open Gateway accelerate this by standardizing APIs globally.

Travel Campaign Strategies

In the roaming context, mobility events can be transformed into real-time campaign triggers. Operators can partner with the travel, insurance, hospitality, and security sectors to deliver contextual offers, such as travel insurance while abroad or personalized local experiences for frequent travelers, enhancing customer engagement and driving conversion.

Operators who want to navigate this domain can leverage their unique access to their subscriber base and formulate commercial strategies to attract the enterprise market. TOMIA's Travel Revenue Accelerator service transforms raw roaming travel mobility into new, high-value campaign services. The service refines and enriches travel events, orchestrating targeted and interactive campaigns to drive new revenues.  

Contact us to discuss innovative strategies to improve wholesale revenues.