Travel Revenue Accelerator

Operators should act quickly to reposition themselves as strategic partners to enterprises, not just network providers. Without this evolution, they risk losing ground to digital intermediaries who are increasingly stepping in to deliver value-added services. Maintaining control of the subscriber relationship and securing the role as the primary delivery channel will require operators to rethink their business models, embrace flexibility, and deliver enterprise-grade solutions at scale.

Micro-segmentation enables operators to deepen customer relationships by delivering highly relevant, contextual campaigns. The real challenge lies in configuring and managing a wide range of parameters across numerous customer segments and enterprise clients. Rigid systems increase operational complexity and drive up costs.

Monitoring all roaming signaling data in real time, aggregating key mobility events, and filtering information such as device type, location, and timestamp to match campaign criteria is complex. Integrating with other systems to retrieve and provision data, such as for service activation, also requires significant IT effort. These demands will likely grow as more campaigns and enterprise services are introduced.