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AI-Enabled Roaming

Activate AI-automated roaming services to deliver better travel experiences and simplify operations.

Market Challenges

With 5G Standalone, IoT, and evolving customer demands reshaping roaming, operators rely on intelligent automation to make faster, high-impact decisions to stay ahead of the competition.

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Experience

There’s a direct link between network quality, bandwidth, and roaming data consumption. In this context, steering is no longer just a cost optimization function; it’s a strategic revenue driver. To capture that value, operators must connect commercial goals with real-time network performance information at a granular level, i.e., at the regional, city, or even cell resolution. At this scale, manual processes fall short, as they are unable to process the data volume or deliver the accuracy that the business demands.

The growth of the IoT has shifted roaming from single, retail-focused agreements to multiple segments with different charging models. Steering must reflect each segment, but devices, access technologies, allowed services, and usage patterns often vary widely. To avoid issues, operators need to monitor partner network performance, especially as 2G/3G sunsets continue, and dynamically steer subscribers and devices to ensure consistent service quality and profitability.

Workload and information are rising faster than teams can keep up, creating a productivity gap. Roaming and network experts are overwhelmed by constant demands, scattered tools, and the pressure to deliver more with less. That’s why organizations are turning to AI agents to offload tasks, accelerate decisions, and eliminate daily friction. In today’s environment, AI isn’t a nice‑to‑have; it’s becoming essential to maintain efficiency, sustain competitiveness, and keep pace with the speed of change.
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AI‑Powered Innovations to Redefine Roaming Intelligence

Combining network and customer decisioning, analytics‑driven insights, and GenAI automation to transform roaming operations.

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TOMII, Your Always‑On Roaming Agent for Smarter, Better Decisions

Don’t oversimplify! Harness AI to manage complexity and make your business truly sustainable.

Highlights

  • Single, unified TOMII Agent powered by GenAI to track entire roaming journeys.
  • Accurate customer segment‑aware traffic distribution through machine learning.
  • Automated, data‑driven recommendations to optimize service configurations and costs.
  • AI‑driven insights to identify anomalous behavior and proactively protect quality.
  • Geo‑specific steering based on real-time network QoS performance.
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Relevant Assets

Quality of Service in Roaming: The Role of AI in Steering and Optimisation

Mobile operators are increasingly focusing on Quality of Service (QoS) as a key differentiator. Discover how real-time insights can help operators transition from reactive monitoring to proactive optimization, enhancing the customer experience while keeping costs in check.

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Our customers

Case Studies

Improved QoS Drives Roaming Data Consumption

TOMIA's Adaptive Steering optimizes costs with higher subscriber QoS and data usage.

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